FABIO MARCO PIROVINO and Sam Porritt - HIDDEN IN PLAIN SIGHT, FRUTTA →
Hidden in plain sight. The overlooked and undervalued. The thing that’s right in front of you. The thing that seems too big, too simple, too stupid. Follow your nose, do something big. Do something small. Something simple or dumb as long as you do it. If all you have is a hammer, everything looks like a nail.